Real estate investors are a unique group of clients who require a tailored approach. Unlike traditional retail buyers, they are focused on numbers, efficiency, and finding profitable opportunities. Agents must understand their priorities to successfully work with investors and align their services with what investors value most.
Jared James explains what investors value most in an agent
1. Basic Knowledge of Real Estate Investing
While you don’t need to be an expert, having a fundamental understanding of real estate investing is crucial. Investors value agents who:
Understand key concepts like ROI (Return on Investment), ARV (After Repair Value), and cash flow.
Can distinguish between different investment types, such as fix and flips, long-term rentals, and short-term rentals.
Tailor property recommendations based on the investor’s strategy and goals.
This foundational knowledge helps establish your credibility and ensures you’re providing relevant, targeted options.
2. Speed and Responsiveness
In the fast-paced investment world, timing is everything. Investors need agents who can act quickly to secure deals before the competition does.
How to Deliver:
Respond to calls, texts, and emails promptly—delays can cost deals.
Be ready to schedule showings or send property details immediately.
Stay ahead of the market by monitoring new listings and updates in real time.
Investors value agents who can keep up with their fast-paced workflows and ensure they’re first in line for the best opportunities.
3. A Steady Stream of Potential Deals
The most important thing investors look for in an agent is access to profitable opportunities. Agents who proactively bring them deals that align with their investment goals are indispensable.
Tips for Finding Deals:
Use Privy to automate deal searches and identify properties that match specific investment criteria.
Build relationships with wholesalers, contractors, and other industry professionals to access off-market opportunities.
Regularly review local market data and MLS listings to stay on top of emerging opportunities.
Consistency in delivering high-quality deals is key to building trust and a strong working relationship with investors.
4. Dependability and Professionalism
Investors value agents who are dependable, professional, and proactive in their approach. They want to work with someone they can trust to handle their transactions smoothly and efficiently.
How to Build Trust:
Always follow through on your promises, whether it’s sending comps or scheduling a showing.
Maintain open, clear, and regular communication to keep them informed.
Anticipate their needs by staying updated on market trends and opportunities.
Being a reliable and professional partner reinforces your value and helps establish long-term relationships.
5. Leveraging Technology to Add Value
Investors appreciate agents who use technology to streamline processes and enhance efficiency. Privy allow agents to:
Quickly find properties that match the investor’s specific criteria.
Provide instant alerts on new opportunities, saving valuable time.
Deliver data-driven insights to help investors make informed decisions.
Integrating technology into your workflow shows investors that you are serious about delivering results and staying competitive.
What Will Make You Stand Out
Becoming the agent investors rely on doesn’t require years of experience or advanced expertise. It’s about mastering the basics, responding quickly, bringing potential deals, and leveraging Privy's features to stay ahead of the competition.
By focusing on these key traits, you can position yourself as the go-to agent for investor clients in your market, helping them achieve their goals while scaling your business.
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